Panel: What is PR and why do people keep talking about it? with Erika Icon

What is PR and why do people keep talking about it?
5pm Thursday May 29 in the Boulder B panel room across the hall from the exhibits and media mixer Sierras Ballrooms in the 3rd floor of the Plaza Hotel and Casino Conference Center, as part of the AltStar Expo.

What is PR and why do people keep talking about it? It’s an important element if you’re a performer, creator and/or cam star to get your name out there (aka make your famous) with press releases, interviews, awards nominations, award wins, more premium social media and social medial followers and much more. Join Erika Icon and some of her many successful clients as they talk about how PR has helped further their careers.

ERIKA ICON
Born in NYC and with an East Coast attitude to match, Erika Icon is one of the feistiest women in the adult industry with over 15 years of experience. In 2008, Icon started her own firm, The Rub PR, a full-service adult PR agency working with the top studios, companies, cam models, creators, directors and performers. Icon has effectively helped her promote her clients and their brands and brought them into the mainstream arena. In 2014, Icon got her client Kimber James cast on E! Entertainment’s Botched and even appeared on the show. Icon has helped cast numerous clients in mainstream TV and movies and has scored interviews for clients with Cosmo, Cosmo Latina, Elle, Refinery29, Vice, Playboy, Jezebel, The Daily Beast, GQ, and many more. And she appeared in the Netflix industry documentary “The Skin Business” released in 2013. The Rub PR clients have also won an unprecedented number of awards from countless awards shows. Ms. Icon won Most Popular Adult PR Agency from the Urban X Awards in 2023, Best Public Relations Firm from the ASN Magazine Awards in 2022, and the NightMoves Award for Behind-the-Scenes award. She’s also received multiple XBIZ, AVN, ASN, and Bucharest Summit Awards nominations. Cosmo interviewed Icon for an article entitled “What It’s Really Like to Be a PR for Porn Stars” and she’s also been profiled by PR Week, Wall Street Journal, XBIZ and Erotic Sky Magazine.