Panel: What is PR and why do people keep talking about it? with Erika Icon, Nade Nasty, Stephanie Love, Cassidy Luxe, and Jupiter Jetson


What is PR and why do people keep talking about it?
3pm Saturday June 8 in the elegant George I room across the hall from the media mixer Albert I & II in the 2nd floor of the Sahara Hotel Conference Center, as part of the AltStar Expo.

What is PR and why do people keep talking about it? It’s an important element if you’re a performer, creator and/or cam star to get your name out there (aka make your famous) with press releases, interviews, awards nominations, award wins, more premium social media and social medial followers and much more. Join Erika Icon and panelists Nade Nasty, Stephanie Love, Cassidy Luxe, and Jupiter Jetson talk about how PR has helped further their careers.

Born in NYC and with an East Coast attitude to match, Erika Icon is one of the feistiest women in the adult industry with over 15 years of experience. In 2008, Icon started her own firm, The Rub PR, a full-service adult PR agency working with the top studios, companies, cam models, creators, directors and performers. Icon has effectively helped her promote her clients and their brands and brought them into the mainstream arena. In 2014, Icon got her client Kimber James cast on E! Entertainment’s Botched and even appeared on the show. Icon has helped cast numerous clients in mainstream TV and movies and has scored interviews for clients with Cosmo, Cosmo Latina, Elle, Refinery29, Vice, Playboy, Jezebel, The Daily Beast, GQ, and many more. And she appeared in the Netflix industry documentary “The Skin Business” released in 2013. The Rub PR clients have also won an unprecedented number of awards from countless awards shows. Ms. Icon won Most Popular Adult PR Agency from the Urban X Awards in 2023, Best Public Relations Firm from the ASN Magazine Awards in 2022, and the NightMoves Award for Behind-the-Scenes award. She’s also received multiple XBIZ, AVN, ASN, and Bucharest Summit Awards nominations. Cosmo interviewed Icon for an article entitled “What It’s Really Like to Be a PR for Porn Stars” and she’s also been profiled by PR Week, Wall Street Journal, XBIZ and Erotic Sky Magazine.

Definitely one of the most in-demand male talents and a favorite of female porn stars for his looks and sexual prowess, Nade Nasty is an infamous Jersey Boy, proud cat dad to his IG famous cats (Reese and Riley), and an award-winning, tatted bedroom rockstar on and off set. With a little over five years in adult, Nade has over 600 scenes to his credit and worked for all the top-shelf studios, including Brazzers, Bang Bros, Team Skeet, Porn Pros, Evil Angel, MYLF, Hotshot Hookup, Mile High, Adult Time, Reality Kings,, Deep Lush, Nubiles, Dogfart, Penthouse Gold, Bang!, Mofos, Naughty America, and many more. Nade won Best Group Sex Scene in 2023 from the Fleshbot Awards. He’s also scored countless nominations, including Best Male Newcomer, Favorite Male Porn Star, and his scene work from the AVN Awards, his scene work from XBIZ, Best Male Clip Artist from XBIZ Miami (twice), Best Dick from the Pornhub Awards, Best Male Performer of the Year from the AltStar Awards, Best Male Newcomer from the Urban X Awards, and Movie of the Year from the Fleshbot Awards.

Known for her incredible ink, body, and cock sucking skills, Stephanie Love is a Midwestern girl working her way to the top of the smut biz and raising her body count. She grew up Mormon and became a nympho who loves young, musclebound studs because they can keep up with her. The former stripper decided to perfect her body before making the leap into adult—she started with OnlyFans and Pornhub and moved on to mainstream studios. In a little under two years, she’s worked for top-shelf studios like Bang Bros., Brazzers, Sex Like Real, Naughty America, Inked Vixens, MYLF, POVR, Love Her Films, Got Filled, and Raw Attack, scored the cover and multi-page feature in Playboy New Zealand and Erotic Sky Magazine, and amassed a huge worldwide fanbase. 2024 brought her first industry nominations for Best Female Performer of the Year and Best Premium Social Media Star from the AltStar Awards.

Rockstar Pornstar Allstar Ray Ray is the gorgeous, all-natural sweetheart known as the Queen of Gangbangs and, in some circles, as “the whore you’ve been waiting for.” She’s the rockstar pornstar allstar who creates her own content and works with amateur and independent studios like Blazed, TadpoleXXX, The Flourish, and Facial Abuse. Plus, she’s showing that everyday women can do porn—you don’t have to be perfect; you need to forge your own path. Before adult, she was a medic and sergeant in the military, which helped her hone her exquisite physique. Ray Ray has been featured twice in NightMoves Magazine. She’s received noms for Best Star Showcase from the AVN Awards, Rising Clips Star from the XBIZ Cam Awards, Best Clip Artist of the Year from the AltStar Awards (twice), Best Pro Female Am Performer from the Urban X Awards, and Fetish Performer of the Year from the Cammy Awards.

Busty stunning tatted redhead MILF Jupiter Jetson’s life has definitely been an adventure. She was a dominatrix in her early 20s, made her living as a musician singing and playing guitar in Germany (and still makes music to this day on multiple music platforms), and spent the last few years as one of the top-rated models at Sheri’s Ranch. 2020 marked Jupiter’s leap into Indie porn and working with TROUBLEfilms, which paid off with an AVN Awards nomination for Best Fetish Series for East Bay Brats, which she starred in and co-produced. And one year later, at age 30, Jupiter made her mainstream adult debut with her first shoot for, and has also worked with Brazzers, Girlsway, Pure Taboo,, Cherry Pimps,, Team Skeet, Mile High, MilfVR, Fake Taxi, Devil’s Film, Adam & Eve, New Sensations, Evolved Fights, Throated, Yummy Girl, SexLikeReal, Czech VR, and WankzVR. Jupiter got into adult under the stage name Nova Sky after reading an article in Cracked magazine, and a light bulb went off and has become known for being highly orgasmic and enjoying every aspect of sex. She’s also graced the pages and covers of ASN Magazine, Eroticism Magazine, Hustler’s Beaver Hunt and Best of Beaver Hunt, and was in the running for Beaver of the Year. And in 2024, Jupiter received her first AltStar Awards nomination for Best Nerd Cam.

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